What industry is the Jenna Rae Cakes website built for?

Jenna Rae Cakes is a designer boutique bakery in Winnipeg, Canada. The website serves food retail and e-commerce — combining a curated sweet shop, daily baked agenda, interactive custom cake designer, and AI-powered flavor discovery.

What technologies power the Jenna Rae Cakes website?

The site is built with Next.js, TypeScript, and Tailwind CSS for performance, maintainability, and a premium responsive experience. Framer Motion adds subtle scroll animations without compromising load speed.

How does the site handle custom cake orders?

Guests can launch the interactive Cake Designer from the hero and navigation to configure bespoke tiers, explore signature pastel styling, and pre-order for boutique pickup — separate from the everyday sweet shop browse flow.

Is the Jenna Rae Cakes website optimized for SEO?

Yes. The site uses semantic HTML, optimized metadata, Open Graph tags, fast Core Web Vitals, and location-focused content targeting Winnipeg bakery and custom cake searches.

Can ZadionLabs build a similar site for my brand?

Absolutely. We specialize in premium e-commerce and brand websites for food, retail, and hospitality businesses. Contact us at info@zadionlabs.com to discuss your project.

E-Commerce

Jenna Rae Cakes — Case Study

Client: Jenna Rae Cakes

Industry: Food & Beverage

The Challenge

Jenna Rae Cakes is an established Winnipeg designer bakery known for macarons, cupcakes, and bespoke celebration cakes — but their digital storefront did not reflect the editorial quality guests experience in-store. The brand needed a site that felt like a boutique magazine: warm serif typography, curated product storytelling, and a shopping journey as thoughtful as the pastries themselves.

Product complexity was high. The menu spans daily rotating macaron and cupcake flavors, a curated sweet catalog, pre-order designer cakes, and a fully interactive cake designer for custom tiers. Each flow needed distinct UX — browse-and-bag for everyday treats, guided configuration for bespoke cakes, and an AI matchmaker to help guests discover flavors without decision fatigue.

Mobile-first traffic from local Winnipeg customers made performance and clarity essential. Guests needed to see today's oven rotation at a glance, understand boutique pickup policies, and move from inspiration to basket in seconds — without the site feeling like a generic Shopify template.

The Solution

ZadionLabs designed and built an editorial e-commerce experience on Next.js that leads with "The Art of Modern Sweets" — a hero pairing serif headline copy with an arched product feature and dual CTAs for Shop Now and the interactive Cake Designer.

We structured the homepage into numbered editorial sections: Oven Rotation with a daily baked agenda and day-selector highlights, a Curated Sweet Catalog for macarons and cupcakes, and a Custom Designer entry point for bespoke pastel tiers. Navigation anchors — Sweet Shop, Custom Designer, AI Matchmaker, and Basket — keep discovery and checkout one tap away.

The AI Matchmaker helps guests find flavors based on preferences without overwhelming the catalog. The interactive cake designer walks users through tier selection and signature styling before pre-order. A persistent announcement bar promotes macaron pre-orders and boutique pickup, reinforcing local Winnipeg positioning established since 2014.

Performance optimization, semantic HTML, Open Graph metadata, and image optimization target strong Core Web Vitals on mobile. Delivery followed a four-week sprint: brand direction and wireframes in week one, component build and catalog architecture in week two, designer and matchmaker flows in week three, then SEO, QA, and production deployment on Vercel in week four.